Client: South Sydney College
Industry: Education
Challenge: South Sydney College was facing declining enrollment numbers and a lack of brand awareness. They needed a digital marketing strategy that would help them reach their target audience of prospective students and their parents.
Solution: The marketing agency developed a comprehensive digital marketing strategy that included the following:
Search Engine Optimization (SEO): The agency optimized the college’s website for search engines so that it would rank higher in organic search results. This helped to increase website traffic from prospective students who were searching for information about colleges and degrees.
Pay-per-click (PPC) advertising: The agency ran PPC ads on search engines and social media platforms. This targeted advertising helped to reach prospective students who were actively looking for information about colleges and degrees.
Social media marketing: The agency created and managed social media profiles for the college. They used social media to share news and events, connect with prospective students, and build brand awareness.
Content marketing: The agency created and published high-quality content on the college’s website and social media channels. This content helped to attract prospective students and establish the college as a thought leader in the education industry.
Results:
Increased website traffic: The college’s website traffic increased by 20% over the course of the 9-month campaign.
Increased enrollment: The college’s enrollment numbers increased by 15% over the course of the 9-month campaign.
Increased brand awareness: The college’s brand awareness increased by 25% over the course of the 9-month campaign.
Conclusion: The digital marketing strategy that the marketing agency developed for South Sydney College was a success. The strategy helped the college to reach its target audience of prospective students and their parents, increase website traffic, increase enrollment, and increase brand awareness.