Client: Quest Educare and Career Consultancy
Industry: Education Consulting
Challenge: Quest Educare and Career Consultancy was facing challenges in expanding their client base and reaching their target audience of prospective students and their parents. They needed a digital marketing strategy that would help them increase brand awareness, generate leads, and convert leads into clients.
Solution: The marketing agency developed a comprehensive digital marketing strategy that included the following:
Pay-per-click (PPC) advertising: The agency ran PPC ads on search engines and social media platforms. This targeted advertising helped to reach prospective students and their parents who were actively looking for information about education counseling services.
Social media marketing: The agency created and managed social media profiles for Quest Educare. They used social media to share success stories, testimonials, and educational content.
Content marketing: The agency created and published high-quality content on Quest Educare’s website and social media channels. This content helped to attract prospective students and their parents and establish Quest Educare as a trusted resource for education counseling services.
Results:
Increased leads: Quest Educare’s leads increased by 30% over the course of the 6-month campaign.
Increased conversions: Quest Educare’s conversion rate increased by 20% over the course of the 6-month campaign.
Conclusion: The digital marketing strategy that the marketing agency developed for Quest Educare and Career Consultancy was a success. The strategy helped Quest Educare to reach their target audience, increase brand awareness, generate leads, and convert leads into clients.